Meet The Face Behind Essina Business Financial Services

Author: Essina Business Financial Services | | Categories: Accounts Payable , Accounts Receivable , Business Financial Planning , Payroll Services

Blog by Essina Business Financial Services

I’m Sabrina Johnson, the proud owner of Essina Business Financial Services.

I look forward to sharing my story. I hope that you will enjoy getting to know me better.

I started a bookkeeping business in 2004, and as I grew my enterprise, I realized that my clients needed more than just data entry. They required insight into the numbers and the right software to help streamline operations and win back precious time. Therefore, I expanded my portfolio from offering bookkeeping to providing comprehensive business financial services.

Today, it includes partnering with clients to help them increase cash flow, set up efficient technology, and analyze key performance indicators so they can understand how their business is currently performing.

I like working one-on-one with my clients, and I aim to render excellent service as I care for their businesses. Therefore, I work hard for clients, and as an individual, I believe what sets me apart is my integrity. It includes showing respect, maintaining solid communication, and being resilient, which builds trust.

Why I’ve been successful?

I also attribute my success to identifying what small businesses need and providing innovative solutions to plug the gaps. To achieve this objective, I keep up to date with modern accounting systems.

As a result, it fills me with immense satisfaction when I can empower clients to reach their potential and achieve their goals by enabling them to make informed decisions. For example, a client increased their profits by 93% in the first year of working with me, and in the second year, improved by 62% compared to the first twelve months. The transformation took place during COVID-19, when sales were initially in massive decline. It’s results like this that make all the long hours worthwhile.

During my downtime

When I’m not number crunching, I love dancing, camping, hiking, and spending quality time with family and friends.

I have enjoyed sharing my story about the things which matter to me and how they influence the way I do business.

If you or someone you know could benefit from my expertise as a small business financial advisor and bookkeeper in Edmonton, Alberta, I invite you to get in touch. Please call me at (780) 217-7834 or email me at